Know your audiences
Readership for private company annual reports can be more diverse than for listed businesses, which tend to focus on shareholders. This means the report may need to cater for a wider range of information needs. Know who your audiences are and ensure they can access the information they need quickly.
Providers of capital will be focused on information about the liquidity of the company, so make financial information easy to find. Current and future employees are likely to be another key stakeholder group and the report provides an opportunity to retain and attract talent, so clearly communicate your purpose, culture and values to boost engagement. Enhance your reputation amongst customers with simple but high-quality explanations of company structure, business model, operations and approach to sustainability.
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