The brand needed a digital platform that could showcase its innovation, communicate its heritage, and engage both technical buyers and consumers. Friend created a refreshed digital presence that balances science with storytelling, giving Team Wendy the tools to share its mission and connect confidently with diverse audiences.
Storytelling and science
The challenge was to balance technical performance with storytelling – showcasing Team Wendy’s pioneering role while creating clear product pathways. Insights from employee interviews shaped the new brand narrative, architecture, and visual direction.
Strong foundations
The refreshed identity builds on the existing logo, amplifying Team Wendy’s gold palette and introducing bold imagery. It is flexible enough to tell both the heritage story and the science behind the innovation, ensuring consistency across all audiences and future product launches.
High-performance platform
Built on a scalable CMS, the new website delivers a seamless user experience, with robust functionality, intuitive navigation, and space for growth. Military-grade project management ensured the standardisation of extensive product data and assets.
Results
The B2B website now sets a new benchmark for the brand, creating a visual language that has been adopted across all digital marketing and eCommerce.