Essential energy transition
The annual report offers immediate insight into the business’ purpose – to provide the world with the energy it needs today while helping build a sustainable energy future – and the strategy that enables Shell to fulfil that purpose.
Transition to net zero
Shell’s updated energy transition plan is a major topic throughout the suite, including a visualisation of the strategy and timeline of progress mapped in the Energy Transition Strategy update.
Powering progress
Naturally the energy transition and the drive to net-zero emissions is essential to the company’s corporate strategy – Powering Progress, the four components of which set the structure of the strategic report.
Creating value
A highly visual presentation of ‘How we create value’ offers an accessible overview of Shell’s operating model, with the description of outcomes and impacts split by the four pillars of its Powering Progress strategy.
Focused performance: value and emissions
Longer-term business targets focus on more value with less emissions, complementing the operational performance measures covering financial delivery, energy transition, operational excellence and safety.
Pectons and palettes
The suite conveys a refreshed design that reflects the new brand guidelines, influencing the colour palette, fonts and the use of Shell’s distinct pecton.
