PMI sustainability: moving to a smoke-free future

Philip Morris International (PMI) commissioned us to write and design a digital and printed sustainability report to reflect the transformational shift in business strategy the company is going through.

After working very closely with the team in Switzerland we reshaped their reporting, drawing on expert contributors throughout the business, to show how PMI are replacing cigarettes with better alternatives, addressing its sustainability challenges across its value chain and seizing opportunities to add value to society.

With such a strong sustainability story to tell, we also travelled to 14 countries to create a comprehensive image library of PMI employees, partners, operations and offices.