We worked alongside the Pearson team, and content experts across the company, to shape the report, present the new consumer-focused strategy and articulate the new brand as the full year results announcement was being finalised, including coverage of the strategy and a re-structuring of the business.
Page 1 sets out Pearson’s ambitions and introduces the new CEO and CFO. Their purpose will be delivered by five new business divisions, all supported by an innovative Direct to Consumer team, and underpinned by the company’s continued commitment to sustainability and learner outcomes.
The restructured business prompted a re-articulation of the business model describing its value creation process.
COVID-19 has accelerated the adoption and use of digital learning tools and Pearson’s new strategy describes how the organization is being repositioned to reach more learners, enabling them to transform their lives.
Pearson’s purpose will be delivered by five new business divisions, all supported by an innovative Direct to Consumer team, and underpinned by the company’s continued commitment to sustainability and learner outcomes.
