Oakley Capital digital: transforming a corporate website, and a brand

We recently worked with private equity company Oakley Capital to create a brand-new corporate website. Working from a minimal base of existing brand assets, we produced a clean, contemporary and easily-navigable site that helps Oakley stand apart from the competition.

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We recently worked with private equity company Oakley Capital to create a brand-new corporate website. Working from a minimal base of existing brand assets, we produced a clean, contemporary and easily-navigable site that helps Oakley stand apart from the competition.

The straightforward, logically-structured site showcases an evolving brand identity, including a refined logo, a new typeface and a streamlined colour palette.

Bespoke, high-quality animations on the website homepage, based on Oakley’s ‘OC’ symbol, ensure that key messages, such as the strength of Oakley’s origination network, digital expertise and human approach, cut through to key audiences.

A key requirement of the brief – which we delivered on – was that the website must be fully scalable, and supported by a simple, easy-to-use content management system.

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