Mizuho branding: true to its values

Mizuho is one of the world’s largest banks, with a high profile in Asia. To help raise its profile around the world, we developed the story and branding for its international corporate and investment banking operations.

Inheriting the values of the Japanese bank, we devised messaging and style to reinforce these core values to an international audience, both externally and among employees. We created a wide range of communication tools including a new corporate website and intranet plus other digital and printed collateral as well as office environment design.