News & views

Kantar reporting: building trust

Data and evidence-based advisory business Kantar, recently spun out of WPP, are building up their internal capabilities and external profile as a standalone business, and their annual and sustainability reports are a vital part of that effort.

Written by
Friend

Share
Linkedin

Data and evidence-based advisory business Kantar, recently spun out of WPP, are building up their internal capabilities and external profile as a standalone business, and their annual and sustainability reports are a vital part of that effort.

Although Kantar isn’t publicly listed, the annual report is building confidence among stakeholders, including debt investors. For the past two years we’ve helped the firm to produce an engaging document that in some cases exceeds the bar of FTSE 100-level best-practice. This year, we also produced the business’ first sustainability report.

 

 

Expert insight

The report opens with brief statements from several of Kantar’s leading experts, offering readers insights into key parts or attributes of the business. Bespoke photography was commissioned for this section.

 

 

Much-needed clarity

This ten-page business model description explains in full what Kantar offers, who they work with, and why they’re different. It also offers insight into each division.

 

Story time

Case studies featured liberally throughout the report are a cut above the rest, explaining clearly the particular challenge, insight Kantar brought to the table, and the impact of meeting said challenge.

Written by
Friend

Share
Linkedin

More news & views