News & views

Forbion: reimagining a leading life sciences brand

While Forbion’s reputation in the market was strong, its existing brand and website no longer represented its vision or the breadth of its strategies. They needed a refreshed identity that was modern, distinctive, and adaptable across multiple channels.

Written by
Friend

Share
Linkedin

While Forbion’s reputation in the market was strong, its existing brand and website no longer represented its vision or the breadth of its strategies. They needed a refreshed identity that was modern, distinctive, and adaptable across multiple channels.

 

Forbion is a leading European venture capital firm dedicated to the Life Sciences sector, with investment strategies spanning Human Health and Planetary Health. The digital experience needed to be more engaging, intuitive, and capable of showcasing Forbion’s team, portfolio, and impact to diverse stakeholders including investors, partners, and entrepreneurs.

 

 

Forbion’s existing brand and website no longer reflected its leadership in Human Health and Planetary Health. They needed a modern, professional identity and a digital platform that could clearly communicate their strategies and engage stakeholders.

 

 

The new brand and website launched in September 2025 and were met with highly positive feedback internally. The refreshed identity represents a significant step forward, offering clarity, professionalism, and impact in communications. The new website is now a dynamic platform that better reflects Forbion’s market position, enhances storytelling, and supports stakeholder engagement. The collateral rollout has reinforced the refreshed brand across all touchpoints, strengthening recognition and consistency.

 

 

Key elements of the project included:

→ Refreshing the visual identity and creating a new brand hierarchy for Human Health and Planetary Health strategies

→ Developing new brand guidelines to ensure consistency across touchpoints

→ Planning, designing, and developing a new website with improved navigation, storytelling, and visual impact

→ Conducting a team photoshoot in the Netherlands and sourcing a new library of imagery and video to bring the brand to life

→ Rolling out the identity across collateral, from presentations and stationery to creative event assets such as beach flags and volleyball shirts

 

Written by
Friend

Share
Linkedin

More news & views