As a housebuilder whose commitment to sustainability is a key part of its investment proposition, it was also important to demonstrate to investors how it will achieve its goal of net zero GHG emissions by 2045.
In developing the strategic report narrative, it was important to prominently communicate the internal and external challenges facing the business, as well as the new CEO’s five-year growth plans. A dedicated Q&A following the CEO’s statement was an opportunity to increase transparency by including responses to probable investor questions.
To reassure investors of the strong investment proposition we introduced a clear, visually impactful investment case upfront in the report emphasising business resilience.
We refreshed the business model description, describing how sustainability is integrated in all business activities, and added new insight into how financial resources are managed.
We developed the market environment section to include the key risks and opportunities associated with external market conditions.
The Section 172 statement included increased clarity around what stakeholders want and how expectations are being addressed.
A new climate transition plan overview was introduced, including a description of short, medium and long-term GHG emissions targets and key actions over the coming year.
Throughout, the report is notably more accessible and succinct. A landscape format enables screen-friendly viewing while illustration helps to bring content to life. An intuitive report structure with interactive navigation and clear information hierarchy aids readers in finding information quickly.