Partnering closely with Bregal’s communications team, we helped define and articulate a unified brand narrative – one built on the firm’s core values of responsibility, transparency, and long-term value creation. This narrative became the foundation for an integrated digital experience that speaks directly to investors, founders, and portfolio company leaders.
We developed a comprehensive design system that brought consistency and clarity across all entities, while allowing each strategy to retain its distinct identity. A refreshed visual language – featuring an evolved colour palette, sophisticated typography, and bespoke photography and video – helped express each fund’s unique value proposition without diluting the integrity of the parent brand.
To future-proof Bregal’s digital presence, we consolidated all sites into a single, custom Content Management System. This centralised approach enables Bregal’s teams to manage content efficiently, roll out updates across multiple sites effortlessly, and maintain a consistent user experience – all while reducing operational complexity.