Airtel’s purpose is to transform people’s lives by enabling greater connectivity, digitisation and financial inclusion. CEO, Segun Ogunsanya, and the Airtel team are part of Africa’s diverse communities, and they fully appreciate that only through the comprehensive and successful execution of their ‘Win with’ strategy, underpinned by their sustainability strategy, can they transform lives and deliver real benefits to these communities. The 2023 report shows Airtel’s transformational impact, building on the strengths of the award-winning 2022 report which won Best FTSE 100 annual report at the Corporate & Financial Awards.
Concise upfront narrative
The core message is reinforced with key data points in an engaging upfront section combining commissioned and found imagery to present the diversity, energy and opportunity of Airtel’s markets.
Mapping the opportunity
As well as setting out Airtel’s regions and services, the at a glance pages summarise the opportunities presented by an underpenetrated telecoms market, a young population and limited traditional banking services, as well as the extension of its network and the rollout of 5G into more rural areas – all supported by compelling data.
Leading from the front
Segun Ogunsanya became CEO in October 2021, having successfully managed Airtel’s largest region, Nigeria. In his second annual report, his passion to transform lives shines through in his Q&A, including in response to the first question.
Relentless strategy execution
Key to Airtel’s ability to transform lives is its relentless commitment to execute its long-standing ‘Win with’ strategy, described in a comprehensive section with details of each pillar’s aim, priorities, progress and performance measures, supported by country-specific case studies.
Sustainability strategy
Airtel’s sustainability strategy underpins its ‘Win with’ strategy and ensures that the company’s purpose of transforming lives is at the heart of everything it does. Each of the four pillars is described in detail, supplemented by its TCFD.
Insightful business reviews
Reporting segments include a prominent quote from the regional director, detailed financial performance data, and descriptions of performance, markets and other market participants plus a ‘transforming lives’ case study, here focused on how Airtel has introduced innovative new technology to dramatically improve service to customers.
Strong governance
Good governance and transparency are essential in reassuring investors of Airtel’s professionalism and rigour. These pages show the governance structure including the integration of sustainability.