Engaging experience
The report is fully interactive, using animation and video to bring Airtel Africa’s story to life, transforming their stakeholder engagement. For example, an interview with the CEO is featured along with video clips conveying the benefits, convenience and joy its mobile services bring to customers.
Mobile-friendly
We all access information on the move, on our mobiles. Airtel Africa’s report is fully responsive and mobile friendly, so anyone can access any content from the report on their mobile – from the Chair’s statement to the income statement. Try doing that with a PDF!
Multi-lingual
Airtel Africa’s business spans many countries where Swahili or French are spoken, so the report includes a drop-down menu to translate the full report into these two languages.
Google-friendly
This native XHTML reporting enables users to get straight to the relevant content they need within the report, using Google search or AI tools.
Accessibility compliant
Both the digital and PDF versions offer enhanced accessibility, which is a crucial goal for many companies. This is especially important now that the EU Accessibility Act has been enacted and websites are expected to meet WCAG 2.2.
ESEF compliant
By designing the report ‘natively’ in XHTML, Airtel Africa avoids the ‘conversion’ problems that plague ESEF reports created from InDesign PDFs.
Auditor assured
Airtel Africa’s compliance with digital ESEF requirements has been independently assured by their auditors, demonstrating that digital-first reporting meets the challenge of independent scrutiny.
Efficient, digital-led process
The report is built using our next-generation Reportl design software. This shift to purpose-built digital design software requires minimal change to processes for the client team. The design is fully managed by our team, and it makes remote editing and proofing simpler, faster and easier. Throughout the process, the content, design, editing and tagging is completed in a single integrated system.
Sustainability too
Airtel Africa’s Sustainability report was launched on the same day as its annual report. It too was created in Reportl, with all the same benefits: more engaging, fully interactive, responsive and mobile-friendly, multi-lingual, multi-format with simultaneous publication from a single source content.