424 Capital: refreshing its visual identity and digital presence

Having established a strong reputation for branding and digital communications within the private equity sector, Friend was appointed by 424 Capital to modernise its visual identity and create a digital experience that better reflected the firm’s personality, investment approach and growth ambitions.  

Working closely with the team, we evolved the visual identity, introducing a more contemporary and sophisticated visual language that better reflects 424 Capital's personality, ambition and investment approach. Alongside this, we advised on how the HR424/North Star referenced in the company name could subtly inform the website narrative, creating a unifying theme without becoming overly literal.

The new website combines elegant design with rich animation and movement to create a more engaging experience for investors, management teams and prospective portfolio companies. We also restructured the team and portfolio sections to better reflect current private equity best practice, improving the way the firm communicates its people, experience and investment track record. The site is built on a robust CMS so that the 424 Capital team have full control over all website content.

This latest launch is another milestone in Friend's expanding private equity portfolio, demonstrating how strategic positioning, storytelling and digital design help investment firms communicate with greater clarity, confidence and distinction.

“Friend Studio did a fantastic job modernizing our digital presence. The result is cleaner, sharper, and a much better reflection of where 424 Capital is today. They were a true pleasure to work with throughout and brought a genuinely bespoke touch - creating custom elements and working collaboratively with us to bring the vision to life.”
– Investor Relations Director

www.424capital.com