In a tumultuous environment for large, international energy businesses, the pressure was on for Shell to explain how it was planning to play its part in the energy transition. So in this year’s report, the second we’ve helped the company produce, we built on the significant visual overhaul of ‘year one’, putting together a visually distinctive and engaging articulation of the new ‘Powering Progress’ strategy, which sets out a path to net-zero.
The tone from the top: The report begins with a clear, fair and balanced statement of intent from CEO Ben Van Beurden, who explains how Shell has adjusted to a post-COVID-19 world, and why the new strategy is the right one for all stakeholders.
Laying it all out: The report offers a refreshingly concise overview of ‘the Shell story’ and the new ‘Powering Progress’ strategy. The illustration approach used in the report matched other investor and digital communications.
A clear way forward: The new strategy is explained in detail, with a clear connection made between commercial and sustainability goals.
