M&S reporting: never the same again

M&S is transforming itself at pace into a lean and relevant digital retailer. Their reporting makes clear that the COVID-19 crisis means that they must now do more, faster.

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M&S is transforming itself at pace into a lean and relevant digital retailer. Their reporting makes clear that the COVID-19 crisis means that they must now do more, faster.

Since 2018, M&S have used their annual report to lay out exactly what’s changing, and why. It’s an exemplar of a new, straight-talking culture at the retailer, with frank and accessible disclosure and a clear focus on tangible aims and achievements. Meanwhile, the award-winning Plan A report continues to lead the industry in terms of ambition and disclosure.

The ‘tone from the top’ at M&S is exactly what you’d hope for – a sober, unfussy and occasionally brutally honest appraisal of the current situation, and the steps necessary to move forward. From the Chairman’s Statement onwards, this report tells it like it is.

When the COVID-19 crisis hit, M&S rapidly retooled their business to function in a difficult and highly uncertain environment, while keeping colleagues and customers happy and healthy. This new section, 'COVID-19 Response', explains how the Board were involved in this process every step of the way.

Yesterday’s exceptional, industry-leading achievement quickly becomes today’s expected standard. That’s why this year’s Plan A report sets out a new direction that will help M&S exceed expectations on sustainability for years to come.