M&S reporting: never the same again

Since 2018, M&S have used their annual report to lay out exactly what’s changing, and why. It’s an exemplar of a new, straight-talking culture at the retailer, with frank and accessible disclosure and a clear focus on tangible aims and achievements. Meanwhile, the award-winning Plan A report continues to lead the industry in terms of ambition and disclosure.

The ‘tone from the top’ at M&S is exactly what you’d hope for – a sober, unfussy and occasionally brutally honest appraisal of the current situation, and the steps necessary to move forward. From the Chairman’s Statement onwards, this report tells it like it is.