M&S reporting: a deep and broad transformation

M&S is transforming itself at pace into a profitable, relevant digital retailer. The business’ ‘Never The Same Again’ strategy and renewed commitment to sustainability make for a highly compelling story, and reporting suite.

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M&S is transforming itself at pace into a profitable, relevant digital retailer. The business’ ‘Never The Same Again’ strategy and renewed commitment to sustainability make for a highly compelling story, and reporting suite.

In our seventh year working with M&S, we’ve helped the retailer set out its response to a world that’s changing faster than ever, and to showcase key success stories, such as the profitable relationship with Ocado. Both the annual and Plan A reports make a stronger visual statement this year, incorporating high-quality product and people imagery, and informative graphics.

Making sustainability a reality: This year’s Plan A report begins with several highly-impactful case studies, which together offer a tangible and compelling picture of the hard work being done behind the scenes.

Gathering momentum: The business’ Food division delivered a strong underlying performance in the face of COVID-19. Accordingly, the corresponding section of the report has a new, more confident look and feel.

Extraordinary growth: M&S’ relationship with Ocado has gone from strength to strength since the first order was placed on September 1st 2020. The report highlights this strong performance using a mix of copy, imagery and graphics.

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