A sustainability roadmap: Our first job was come up with an appealing name for the strategy, and its underlying objectives and targets, along with a distinctive visual identity which complemented kp’s core brand. Many interviews with senior leaders and several concepts later, ‘Investing in Better’ was chosen...
... we also created templates that kp could populate with content for their own instagram page.
Investing in better: We then worked together with kp to produce a concise, effective launch document. Our remit extended to structure, design and copywriting, and we worked hand-in-hand with the communications and sustainability teams to a tight deadline.
Focused on the products: The report features several in-depth case studies, which highlight particular products that boost kp’s sustainability credentials.
To get the word out about the new strategy, we put together assets for the corporate website, and for kp’s social media channels. We also worked on a PowerPoint presentation, and a video introduction from the CEO.