Airtel Africa reporting: transforming lives

We worked very closely with the team in London, Lagos and Nairobi to map out the report, plan messaging and detail key content areas, providing a blueprint for the copywriters; while the design strikes the right balance between the business’ strong performance and the uncertainty presented by COVID-19. 

Indeed, during the final months of the report, published in May, the pandemic triggered changes to the narrative, the introduction of a new ‘Our response to COVID-19’ section and the cancellation of a photo shoot, scuppering our plans to capture imagery of customers, partners and colleagues.