Charterhouse
- Digital
- Animation
- Brand
Charterhouse Capital Partners is one of the longest established private equity firms operating in Europe. We helped them refresh their image with a strategic new visual identity that worked to show how it creates value for its portfolio companies.
In line with our newly designed visual identity, Charterhouse's PR partner created a new corporate narrative, which we rolled out across the site via strategic content planning and messaging hierarchies.
Working closely with the Charterhouse team we implemented an integrated branding development programme that included:
- new logo, positioning and identity elements;
- a new fully responsive website;
- bespoke video animations;
- full content authoring and upload support;
- image sourcing; and
- wider communications collateral/templates – including PowerPoint and Word templates, business cards, name badges, and social media layouts.