Bregal
- Reporting
- Digital
- Sustainability
- Branding
- Private equity
Bregal Investments, an international private equity firm, first approached us with a clear objective: to elevate its profile and improve its narrative around Environmental, Social, and Governance (ESG) commitments. What began as a brief to support ESG communications evolved into a broader strategic partnership.
We partnered with Bregal’s leadership to define and articulate a brand narrative anchored in responsibility, transparency, and long-term value creation. Together, we built a communications platform that speaks clearly and confidently to a wide range of stakeholders, including investors, founders, and portfolio company leaders. A strong, distinctive visual and verbal identity emerged at the core of this strategy, helping Bregal express its values with clarity and consistency.
Our first engagement – designing Bregal’s inaugural Responsible Investment Report – set the tone for how ESG would be positioned: not as an add-on, but as a core component of Bregal’s investment thesis and ownership model. Each subsequent edition has reinforced this commitment.
As our relationship evolved, we were entrusted with a wider remit: reimagining Bregal’s entire digital estate, including its main site and those of its key strategies—Bregal Sagemount, Bregal Milestone, and Bregal Sphere.
We developed a unified design system that balanced brand cohesion with strategic individuality. A refreshed colour palette, elevated typography, and tailored photography and video content gave each website a distinct yet connected voice. This modular, scalable system allowed each strategy to express its unique proposition without compromising the integrity of the overarching Bregal brand.
On the technical side, we streamlined operations by consolidating all websites into a single Content Management System. This allows Bregal’s communications and IT teams to manage content centrally, deploying updates across multiple sites with ease – saving time, reducing complexity, and enhancing consistency.
Bregal now benefits from a cohesive, future-proofed digital presence that reflects its values and ambitions. The firm is equipped with a clear ESG voice, a powerful visual identity, and a scalable digital infrastructure – all designed to grow with them.