Invest Europe: Private Equity at Work campaign

In this new ‘Private Equity at Work’ report, Invest Europe’s latest research demonstrates the significant positive impact that private equity investment has on employment and job creation in Europe.

Written by
Friend

In this new ‘Private Equity at Work’ report, Invest Europe’s latest research demonstrates the significant positive impact that private equity investment has on employment and job creation in Europe.

Invest Europe represents Europe’s private equity, venture capital and infrastructure investment firms, as well as their investors, including pension funds and insurers. A key part of Invest Europe’s work is to promote a better understanding of private equity by providing independent, trusted research about the industry for use by many stakeholders, both within private equity, and more widely. 

More than a report: In addition to the report, the campaign was supported by summary data and information across Invest Europe’s website, member communications and social media.

Bringing the brand to life: Using the core visual tools in the Invest Europe brand, we created a coherent, dynamic editorial style for the report that brings both detailed and summary content to life, and highlights the key insights revealed in the research.

Complex information, visualised clearly: Informative infographics brings to life powerful research data on private equity’s contribution to European employment.

A targeted, cross-media campaign: The campaign was rolled out across the Invest Europe website, e-marketing and social platforms, which stimulated sustained media coverage.

 

Here's more work we've done for Invest Europe